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Item: Sony: 'We Can Really Own Entertainment' With PS3Reported This is a featured thread

Sony: 'We Can Really Own Entertainment' With PS3

Sony Computer Entertainment America is launching a new ad campaign focused on repositioning the PlayStation 3 as a "total entertainment solution," the L.A Times reports. Sony's marketing focus on the PS3's multimedia capabilities comes after a couple of years of Sony stressing that its console is first and foremost a gaming machine. While the new ads will have Sony pushing the fact that the PS3 ...